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How to create and protect the goodwill in your business

How to create and protect the goodwill in your business

by AntcliffeScott | Aug 4, 2023 | Brand, Business, Goodwill, Intangible Assets, Trade marks

Goodwill has a long history in case law in Australia and the Commonwealth legal system. In IRC v Muller & Co Margarine Ltd (1901) AC 217 at 223 – 224, Lord MacNaghten described goodwill:  “What is goodwill? It is a thing very easy to describe, very...
Protect and Commercialise Industrial Design Part 3

Protect and Commercialise Industrial Design Part 3

by AntcliffeScott | Dec 20, 2022 | Brand, Business, Business Growth, Industrial Design, Intangible Assets, Intellectual Property, IP Rights, Trade marks

What is your brand design and style worth to your business? In our three-part series How to Protect and Commercialise Industrial Design we looked at how IP works, explored the four primary forms of IP protection and explored the importance of protecting your designs...
Protect and Commercialise Industrial Design Part 2

Protect and Commercialise Industrial Design Part 2

by AntcliffeScott | Dec 6, 2022 | Brand, Business, Business Growth, Industrial Design, Intangible Assets, Intellectual Property, IP Rights, Trade marks

What is your brand design and style worth to your business? In the first part of our series How to Protect and Commercialise Industrial Design, we discussed the importance of protecting your designs in order to solidify the commercial value your intellectual property...
Protect and Commercialise Industrial Design Part 1

Protect and Commercialise Industrial Design Part 1

by AntcliffeScott | Oct 23, 2022 | Brand, Business, Business Growth, Design and Building, Industrial Design, Intellectual Property, IP Rights, Trade marks

What is your brand design and style worth to your business? Most manufactured objects start with an industrial design creating and developing the look of a product for manufacture and sale, including the shape, pattern, configuration and ornamentation applied to the...
Copyright – Control the destiny of your works

Copyright – Control the destiny of your works

by AntcliffeScott | Dec 16, 2021 | Brand, Business, Copyright Law, Intellectual Property, IP Rights

Copyright is the intellectual property right which protects ‘works’, including literary work, a dramatic work, a musical work, an artistic work or a cinematograph (s189 Copyright Act 1968 (Cth)). The purpose of copyright is to reward creators for their...
Who doesn’t love a good movie plot!

Who doesn’t love a good movie plot!

by AntcliffeScott | Dec 6, 2020 | Brand, Business, Intellectual Property, IP Rights, Trade marks

With COVID-19 restrictions easing and summer holidays upon us, we can expect to see some long-awaited movie premiers. From the Wonder Woman sequel, to James Bond ‘No Time to Die’ DreamWorks’ through to The Croods, the blockbuster movies are back. There’s no doubt that...
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