by AntcliffeScott | Nov 11, 2024 | Brand, Genericide, Intellectual Property, IP Rights
Registering your trade mark is just the beginning of protecting your intellectual property rights in that trade mark. The trade mark itself must continue to function as a “badge of origin” distinguishing your business and brand in the wider market. Whilst creating a...
by AntcliffeScott | Sep 23, 2024 | Brand, Copyright Law, Intellectual Property, IP Rights, Trade marks
Intellectual Property rights are one of the main drivers of innovation, creativity and business growth, and are rising even further in importance as consumers increasingly rely on their perception of a brand to make purchasing decisions. In fact, the significance of...
by AntcliffeScott | Aug 4, 2023 | Brand, Business, Goodwill, Intangible Assets, Trade marks
Goodwill has a long history in case law in Australia and the Commonwealth legal system. In IRC v Muller & Co Margarine Ltd (1901) AC 217 at 223 – 224, Lord MacNaghten described goodwill: “What is goodwill? It is a thing very easy to describe, very...
by AntcliffeScott | Dec 20, 2022 | Brand, Business, Business Growth, Industrial Design, Intangible Assets, Intellectual Property, IP Rights, Trade marks
What is your brand design and style worth to your business? In our three-part series How to Protect and Commercialise Industrial Design we looked at how IP works, explored the four primary forms of IP protection and explored the importance of protecting your designs...
by AntcliffeScott | Dec 6, 2022 | Brand, Business, Business Growth, Industrial Design, Intangible Assets, Intellectual Property, IP Rights, Trade marks
What is your brand design and style worth to your business? In the first part of our series How to Protect and Commercialise Industrial Design, we discussed the importance of protecting your designs in order to solidify the commercial value your intellectual property...
by AntcliffeScott | Oct 23, 2022 | Brand, Business, Business Growth, Design and Building, Industrial Design, Intellectual Property, IP Rights, Trade marks
What is your brand design and style worth to your business? Most manufactured objects start with an industrial design creating and developing the look of a product for manufacture and sale, including the shape, pattern, configuration and ornamentation applied to the...
