by AntcliffeScott | Dec 16, 2020 | Brand, Business, General, Trademarks
With COVID-19 restrictions easing and summer holidays upon us, we can expect to see some long-awaited movie premiers. From the Wonder Woman sequel, to James Bond ‘No Time to Die’ DreamWorks’ through to The Croods, the blockbuster movies are back. There’s no doubt that...
by AntcliffeScott | Aug 1, 2020 | Brand, Business, Intellectual Property, Trademarks
Unique intellectual property and brand trade marks can be the most valuable business assets of a business, as they have the ability to differentiate and promote the reputation of the goods and services to which they are associated. A registered trade mark delivers...
by AntcliffeScott | Sep 30, 2019 | Business, Intellectual Property, Trademarks
Most business owners and operators are aware of the importance of registering their trade marks as they help distinguish the business and protect it from competitors. Trade marks are also a business asset that grow in value as you build the reputation, goodwill and...
by AntcliffeScott | Jan 16, 2019 | Business, Intellectual Property, Trademarks
The intellectual property that makes your brand distinctive are your most valuable and enduring business assets, however they can be easily damaged and de-valued. Here are four ways you may be damaging your IP and what to do about it: Not using it within 3 years Trade...
by awebsitetale | Jun 20, 2018 | Brand, Business, Trademarks
What makes a good trade mark? ‘A trade mark is a sign used, or intended to be used, to distinguish goods or services dealt with or provided in the course of trade by a person from goods or services so dealt with or provided by any other person.’ (Ref: s17 Trade Marks...
by AntcliffeScott | Apr 2, 2018 | Brand, Business, Intellectual Property, Trademarks
An important aspect of social media and the interconnected market, is the importance of your brand equity. Brand equity is a vital business asset and attaches most publicly to your trade marks. Registering your trade marks not only helps to strengthen your brand but...
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