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How to create and protect the goodwill in your business

How to create and protect the goodwill in your business

by AntcliffeScott | Aug 4, 2023 | Brand, Business, Goodwill, Intangible Assets, Trade marks

Goodwill has a long history in case law in Australia and the Commonwealth legal system. In IRC v Muller & Co Margarine Ltd (1901) AC 217 at 223 – 224, Lord MacNaghten described goodwill:  “What is goodwill? It is a thing very easy to describe, very...

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