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How to create and protect the goodwill in your business

How to create and protect the goodwill in your business

by AntcliffeScott | Aug 4, 2023 | Brand, Business, Goodwill, Intangible Assets, Trade marks

Goodwill has a long history in case law in Australia and the Commonwealth legal system. In IRC v Muller & Co Margarine Ltd (1901) AC 217 at 223 – 224, Lord MacNaghten described goodwill:  “What is goodwill? It is a thing very easy to describe, very...
Protect and Commercialise Industrial Design Part 3

Protect and Commercialise Industrial Design Part 3

by AntcliffeScott | Dec 20, 2022 | Brand, Business, Business Growth, Industrial Design, Intangible Assets, Intellectual Property, IP Rights, Trade marks

What is your brand design and style worth to your business? In our three-part series How to Protect and Commercialise Industrial Design we looked at how IP works, explored the four primary forms of IP protection and explored the importance of protecting your designs...
Protect and Commercialise Industrial Design Part 2

Protect and Commercialise Industrial Design Part 2

by AntcliffeScott | Dec 6, 2022 | Brand, Business, Business Growth, Industrial Design, Intangible Assets, Intellectual Property, IP Rights, Trade marks

What is your brand design and style worth to your business? In the first part of our series How to Protect and Commercialise Industrial Design, we discussed the importance of protecting your designs in order to solidify the commercial value your intellectual property...
Don’t forget the value of your intangible assets before 30 June 2020

Don’t forget the value of your intangible assets before 30 June 2020

by AntcliffeScott | Jun 6, 2020 | Brand, Business, Finance, Intangible Assets, Intellectual Property, IP Rights, Trade marks

With COVID-19 dominating our lives, most of us have been consumed with adapting our lifestyles to the ‘new normal’ mode of operation. Whether you’re still working remotely or just getting kids back to school, it’s been a testing time for all. This unique period of...
“Stop that Trade Mark!”

“Stop that Trade Mark!”

by AntcliffeScott | Oct 6, 2019 | Business, Intangible Assets, Intellectual Property, IP Rights, Trade marks

Most business owners and operators are aware of the importance of registering their trade marks as they help distinguish the business and protect it from competitors. Trade marks are also a business asset that grow in value as you build the reputation, goodwill and...
Four Ways To Kill Your IP

Four Ways To Kill Your IP

by AntcliffeScott | May 6, 2019 | Brand, Business, Intangible Assets, Intellectual Property, IP Rights, Trade marks

The intellectual property that makes your brand distinctive are your most valuable and enduring business assets, however they can be easily damaged and de-valued. Here are four ways you may be damaging your IP and what to do about it: Not using it within 3 years Trade...
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