by AntcliffeScott | Mar 6, 2020 | Business, Business Growth, COVID-19, Force Majeure, General, Risk Management
With the ongoing COVID-19 contagion having an unprecedented and unrelenting impact on trade and commerce, it is clear that we are all currently operating in uncharted territory, both professionally and personally. With the full force of consequences yet to be seen,...
by AntcliffeScott | Apr 6, 2018 | Brand, Business, Business Growth, Intangible Assets, Intellectual Property, IP Rights, Trade marks
While marketers and trade mark lawyers have different roles to play with different perspectives, it is the combined input of both that will ultimately nurture and grow a brand. Lawyers are trained to identify problems that may arise in the near or even distant future....
by AntcliffeScott | Mar 6, 2018 | Brand, Business, Business Growth, Intangible Assets, Intellectual Property, IP Rights, Trade marks
An important aspect of social media and the interconnected market, is the importance of your brand equity. Brand equity is a vital business asset and attaches most publicly to your trade marks. Registering your trade marks not only helps to strengthen your brand but...
by AntcliffeScott | Mar 6, 2018 | Brand, Business, Business Growth, Intangible Assets, Intellectual Property, IP Rights, Trade marks
If you have big plans to expand your brand on a global scale, the countries that you wish to use or potentially license your trade mark in will affect the way in which you approach the protection of your trade marks. If your company is in Australia and one of the...
