by AntcliffeScott | Aug 4, 2023 | Brand, Business, Goodwill, Intangible Assets, Trade marks
Goodwill has a long history in case law in Australia and the Commonwealth legal system. In IRC v Muller & Co Margarine Ltd (1901) AC 217 at 223 – 224, Lord MacNaghten described goodwill: “What is goodwill? It is a thing very easy to describe, very...
by AntcliffeScott | Dec 20, 2022 | Brand, Business, Business Growth, Industrial Design, Intangible Assets, Intellectual Property, IP Rights, Trade marks
What is your brand design and style worth to your business? In our three-part series How to Protect and Commercialise Industrial Design we looked at how IP works, explored the four primary forms of IP protection and explored the importance of protecting your designs...
by AntcliffeScott | Dec 6, 2022 | Brand, Business, Business Growth, Industrial Design, Intangible Assets, Intellectual Property, IP Rights, Trade marks
What is your brand design and style worth to your business? In the first part of our series How to Protect and Commercialise Industrial Design, we discussed the importance of protecting your designs in order to solidify the commercial value your intellectual property...
by AntcliffeScott | Jun 6, 2020 | Brand, Business, Finance, Intangible Assets, Intellectual Property, IP Rights, Trade marks
With COVID-19 dominating our lives, most of us have been consumed with adapting our lifestyles to the ‘new normal’ mode of operation. Whether you’re still working remotely or just getting kids back to school, it’s been a testing time for all. This unique period of...
by AntcliffeScott | Oct 6, 2019 | Business, Intangible Assets, Intellectual Property, IP Rights, Trade marks
Most business owners and operators are aware of the importance of registering their trade marks as they help distinguish the business and protect it from competitors. Trade marks are also a business asset that grow in value as you build the reputation, goodwill and...
by AntcliffeScott | May 6, 2019 | Brand, Business, Intangible Assets, Intellectual Property, IP Rights, Trade marks
The intellectual property that makes your brand distinctive are your most valuable and enduring business assets, however they can be easily damaged and de-valued. Here are four ways you may be damaging your IP and what to do about it: Not using it within 3 years Trade...
