by AntcliffeScott | Mar 6, 2018 | Brand, Business, Business Growth, Intangible Assets, Intellectual Property, IP Rights, Trade marks
An important aspect of social media and the interconnected market, is the importance of your brand equity. Brand equity is a vital business asset and attaches most publicly to your trade marks. Registering your trade marks not only helps to strengthen your brand but...
by AntcliffeScott | Mar 6, 2018 | Brand, Business, Business Growth, Intangible Assets, Intellectual Property, IP Rights, Trade marks
If you have big plans to expand your brand on a global scale, the countries that you wish to use or potentially license your trade mark in will affect the way in which you approach the protection of your trade marks. If your company is in Australia and one of the...
