by AntcliffeScott | Apr 6, 2018 | Brand, Business, Business Growth, Intangible Assets, Intellectual Property, IP Rights, Trade marks
While marketers and trade mark lawyers have different roles to play with different perspectives, it is the combined input of both that will ultimately nurture and grow a brand. Lawyers are trained to identify problems that may arise in the near or even distant future....
by AntcliffeScott | Mar 6, 2018 | Brand, Business, Business Growth, Intangible Assets, Intellectual Property, IP Rights, Trade marks
An important aspect of social media and the interconnected market, is the importance of your brand equity. Brand equity is a vital business asset and attaches most publicly to your trade marks. Registering your trade marks not only helps to strengthen your brand but...
by AntcliffeScott | Mar 6, 2018 | Brand, Business, Business Growth, Intangible Assets, Intellectual Property, IP Rights, Trade marks
If you have big plans to expand your brand on a global scale, the countries that you wish to use or potentially license your trade mark in will affect the way in which you approach the protection of your trade marks. If your company is in Australia and one of the...
by AntcliffeScott | Feb 6, 2018 | Business, Risk Management
Business owners often ask me what they can do to protect their assets if their business runs into trouble. Unfortunately, all too often this question is asked when it’s too late. By the time they ask, trouble is already upon them e.g. they are being sued for failure...
by AntcliffeScott | Jan 6, 2017 | Business
From 12 November 2016 amendments to the Australian Securities and Investments Commission Act 2001 (Cth) (ASIC Act) and the Competition and Consumer Act 2010 (Cth) (CCA) took effect (New Unfair Contracts Regime). The changes extend the unfair contract terms protections...
