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Do You Know Anything About TMS?

Do You Know Anything About TMS?

by AntcliffeScott | May 6, 2018 | Brand, Business, Intangible Assets, Intellectual Property, IP Rights, Trade marks

What makes a good trade mark? ‘A trade mark is a sign used, or intended to be used, to distinguish goods or services dealt with or provided in the course of trade by a person from goods or services so dealt with or provided by any other person.’(Ref: s17 Trade Marks...
Marketers V Lawyers. How working together can strengthen your IP.

Marketers V Lawyers. How working together can strengthen your IP.

by AntcliffeScott | Apr 6, 2018 | Brand, Business, Business Growth, Intangible Assets, Intellectual Property, IP Rights, Trade marks

While marketers and trade mark lawyers have different roles to play with different perspectives, it is the combined input of both that will ultimately nurture and grow a brand. Lawyers are trained to identify problems that may arise in the near or even distant future....
Protecting your brand equity

Protecting your brand equity

by AntcliffeScott | Mar 6, 2018 | Brand, Business, Business Growth, Intangible Assets, Intellectual Property, IP Rights, Trade marks

An important aspect of social media and the interconnected market, is the importance of your brand equity. Brand equity is a vital business asset and attaches most publicly to your trade marks. Registering your trade marks not only helps to strengthen your brand but...
Protecting your brand on a global scale

Protecting your brand on a global scale

by AntcliffeScott | Mar 6, 2018 | Brand, Business, Business Growth, Intangible Assets, Intellectual Property, IP Rights, Trade marks

If you have big plans to expand your brand on a global scale, the countries that you wish to use or potentially license your trade mark in will affect the way in which you approach the protection of your trade marks. If your company is in Australia and one of the...
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