by AntcliffeScott | May 6, 2019 | Brand, Business, Intangible Assets, Intellectual Property, IP Rights, Trade marks
The intellectual property that makes your brand distinctive are your most valuable and enduring business assets, however they can be easily damaged and de-valued. Here are four ways you may be damaging your IP and what to do about it: Not using it within 3 years Trade...
by AntcliffeScott | May 6, 2018 | Brand, Business, Intangible Assets, Intellectual Property, IP Rights, Trade marks
What makes a good trade mark? ‘A trade mark is a sign used, or intended to be used, to distinguish goods or services dealt with or provided in the course of trade by a person from goods or services so dealt with or provided by any other person.’(Ref: s17 Trade Marks...
by AntcliffeScott | Apr 6, 2018 | Brand, Business, Business Growth, Intangible Assets, Intellectual Property, IP Rights, Trade marks
While marketers and trade mark lawyers have different roles to play with different perspectives, it is the combined input of both that will ultimately nurture and grow a brand. Lawyers are trained to identify problems that may arise in the near or even distant future....
by AntcliffeScott | Mar 6, 2018 | Brand, Business, Business Growth, Intangible Assets, Intellectual Property, IP Rights, Trade marks
An important aspect of social media and the interconnected market, is the importance of your brand equity. Brand equity is a vital business asset and attaches most publicly to your trade marks. Registering your trade marks not only helps to strengthen your brand but...
by AntcliffeScott | Mar 6, 2018 | Brand, Business, Business Growth, Intangible Assets, Intellectual Property, IP Rights, Trade marks
If you have big plans to expand your brand on a global scale, the countries that you wish to use or potentially license your trade mark in will affect the way in which you approach the protection of your trade marks. If your company is in Australia and one of the...
